Mobile game advertising and user acquisition.
Paid campaigns for mobile apps and games, built on proper tracking and creative testing.
Mobile user acquisition is paid advertising that drives app installs. RedFoxApps sets up tracking first, tests creatives, and scales the campaigns that return more than they cost.
What is included.
Apple Ads
Search results ads in the App Store, matched to your ASO keywords.
Google campaigns
App campaigns across Google Search, Play, YouTube and the Display Network.
Social platforms
Meta and TikTok campaigns built around short video creative.
Creative production
Video and playable concepts, tested one change at a time.
Tracking
Install and event attribution through a mobile measurement partner before spend starts.
Reporting
Cost per install, retention and payback in one view.
How it works.
Track
Set up attribution and events.
Test
Run small budgets across creatives and audiences.
Scale
Increase spend on what pays back.
Optimise
Refine by retention and revenue, not installs alone.
Frequently asked questions
What is user acquisition?
User acquisition is the work of getting new users, mostly through paid campaigns. See eCPI for how cost per install is measured.
What budget do I need to start?
It depends on the game and market. We recommend a test budget sized to give readable data, and we agree it with you up front.
Do you need access to my ad accounts?
We can run campaigns inside your accounts or ours. Either way you own the data and can see all reporting.
Why track more than installs?
Installs are cheap to buy and tell you little. Retention and revenue show whether those players are worth acquiring. See retention.
Other services.
Have a game or app to build, publish or grow?
Tell us what you are working on. We reply with a clear next step.
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