Mobile game ad creative: what to test first
How to plan creative tests for mobile game ads: what to change first, how to read results, and why to look beyond cost per install.
Notes from the studio.
Practical writing on shipping mobile apps and games. Every post has a named source list and shows when it was last updated.
Flutter vs React Native vs Unity: which should you use?
How to choose between Unity, Flutter, React Native and Swift for a mobile game or app, based on what the product needs.
Mobile game launch checklist: what to check before you publish
A practical pre-launch checklist for mobile games: stability, store listing, legal pages, analytics and a soft launch plan.
App Store and Google Play metadata limits, and how to use them
The character limits for titles, subtitles, keyword fields and descriptions in the App Store and Google Play, and which fields each store uses for search.
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