App store optimization.
Better rankings bring more visitors, and a better store page turns more of them into installs.
App store optimization (ASO) is the work of improving an app's visibility in store search and its install rate. It covers keywords, title and subtitle, screenshots, icon, video, ratings and localization.
What is included.
Keyword research
Find the terms players search for and the ones you can realistically win.
Metadata
Title, subtitle, keyword field and description written inside each store's limits.
Creatives
Icon, screenshots and preview video that explain the game in seconds.
Localization
Store pages adapted for each market, not just translated.
Store experiments
A/B tests on icons, screenshots and descriptions where the store supports them.
Ratings and reviews
Review prompts and replies that protect your rating.
How it works.
Audit
Review the listing, keywords and competitors.
Plan
Pick keywords, markets and tests to run.
Ship
Update metadata and creatives.
Measure
Track rankings and conversion, then repeat.
Frequently asked questions
What is ASO?
ASO stands for app store optimization. It improves where an app appears in store search and how many viewers install it. See the glossary.
How is ASO different from running ads?
ASO improves organic results and conversion, while ads buy traffic. They work best together, since a better store page also lowers ad costs.
How long until ASO shows results?
Metadata changes can affect rankings within days to weeks, but results depend on competition and the app. We measure before and after.
Do you cover both the App Store and Google Play?
Yes. The two stores index different fields, so each gets its own plan. Our metadata guide explains the limits.
Other services.
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